Kcell Store: 400 thousand milestone reached!
Kcell Store - it is 6 cities, 8 shops and 400,000 visitors already. Over the 10 months of operation the new retail format has blurred the line between service and sales. The synergetic idea of the shop and customer club, welcoming atmosphere, advanced-user personnel – they all are ingredients to the formulae which turned out to be successful and well-liked by Kazakhstani people.
Almaty Store became the first in the store chain, it opened on March 14, 2015. It was followed by the store in Astana, which opened in the trade and entertainment center “Mega Astana” on June 6. Three more stores opened in Aktobe, Shymkent and Atyrau in the fall of 2015. And the “youngest” concept-stores began to work in Karagandy and Almaty at the end of 2015.
The leading city for the number of existing Kcell Stores is Almaty: three stores are operating there. Citizens and guests of Astana turned out to be the most active visitors: every month Kcell store in the capital city is visited by 35 thousand people in average.
In our stores the customers may choose gadgets out of a wide range of smartphones and accessories. In 2015, the overall number of smartphones sold around the concept chain-stores only approached the number of 10 thousand units, and the main contribution to this figure was made by stores in Almaty, Astana and Aktobe.
Speaking about most often purchased smartphone brands, flagship smartphones by Apple and Samsung are struggling for the leading position. As for December 2015, the TOP-3 of most preferred smartphone models in Kazakhstan included Galaxy S6, iPhone 6 64GB and Samsung Galaxy J5.
More than 60 young advance-user sales-assistants tell us about all new promotions and offers in Kcell Stores. They help customers choose gadgets that best suit their taste. Every shop provides the opportunity to converse with an official representative of Samsung products and an employee of Kcell Store who has done special training by Apple Company.
We believe that, in 2016, even more of our customers will receive a superior customer experience and will become the biggest fans of innovative technologies with Kcell Store!